Past and present ROI strategic marketing and media clients reflect a broad range of highly regarded, local, regional and national companies and organizations representing a spectrum of industries. They include the Cities of Rockville, MD, Greensboro, NC, Miami, FLA and Philadelphia, PA; Booz Allen Hamilton; SAIC; Cable & Wireless (U.S.); Fortive Corporation; Danaher Corporation; the Washington Redskins; the National Football League; Hitt Contracting; Ting Mobile; The Ritz-Carlton Hotel Company; Ourisman Automotive of Virginia; American Capital Partners; Interstate Moving/Relocation/Logistics; Sprint; Stratford University; Nextel; Sirius/XM Satellite Radio and Boston Properties, amongmany others.

As well, ROI’s principals’ past, account leadership work includes four years of service for marketing of Universal Studios’, Paramount’s, MGM’s, 20th Century Fox’s and Fox Searchlight’s film releases, driving traffic to theaters across the Mid-Atlantic Region).

ROI’s extended corporate family includes a stake in ApolloBravo (www.apollobravo.com), an Alexandria, Virginia-based, digital and social media marketing powerhouse whose branding, sales promotion and live event activations client work includes brands such as Brooklyn Brewery; Macy’s; Starkist; Revlon; 5-Hour Energy; Pepsi; Coors and Bic, among many others.

ROI’s traditional and online media services include:

Quantitative and qualitative, primary and secondary market research
“Deep dive,” brand audits - The end-product of this effort leads us into drafting validated, strategic positioning and messaging planks for the corporate brand platform from which more precise, effective sales and marketing can promote measurably improved results.
Marketing/media communications plan development and implementation
Creative development (graphics/copy) and production across the complete range of traditional and online media, from sales and direct response print collateral, broadcast media production and buying to development of interactive websites, social media marketing, email marketing and mobile apps
Social media, mobile, digital and experiential marketing campaigns

Mobile marketing services include:

Mobile and social promotional campaign integration
Responsive web design and mobile apps
“Text- to-win” sweepstakes, contests, and promotions
Mobile gamification, surveys and sweepstakes management
Location-based, mobile campaigns
QR code and managed short code mobile campaigns

Social media marketing services include:

Taking a holistic approach to developing social media strategy, carefully defining the customers you want to reach and putting together the right promotion mix in the social, mobile and digital space
Influencer campaigns -Identifying and creating content with top influencer podcasters and bloggers
Social sweepstakes and contests that drive customer engagement
Highly-targeted social media campaigns
Custom Facebook apps built into existing pages
PowerListings social media and mapping information management

Digital marketing services include:

Search engine optimized responsive web design
Explainer / “how to” video production and distribution
Quality content driven search strategy
Custom content development cross promoted on social media
Mobile-optimized landing pages with high conversion rates
Web-based gamification and social media contest promotion

Experiential marketing services include:

In-venue scoreboard promotions, including text-to-win
Mobile messaging campaigns and lead generation
Location-based photo contests, mobile offers and polls
Tablet-based applications driving data capture and lead generation

Public relations - Local, regional, national and international

Tradeshow exhibitor marketing – Our proprietary PLAYBOOK™ marketing program identifies and connects exhibitors specifically with targeted prospects before, during and after the show, driving qualified traffic to the booth and into exhibitors’ sales pipelines.

Marketing events – Receptions, seminars, parties from small, intimate events to black tie galas for thousands of attendees

ROI NAICS Codes

541810 Advertising agencies

541820Public Relations Agencies

541430Graphic Design Services

541830 Media Buying Agencies

541850Display Advertising

541860Direct Mail Advertising

541890Other Services Related to Advertising

541910Market Research and Public Opinion Polling

512110Motion Picture and Video Production